I build demand systems that make growth measurable.

From first touch to qualified pipeline, I connect media, analytics, and automation to move the numbers that matter.

Niran Olutimayin, formal portrait

What I build

Three connected growth disciplines.

01

Demand generation

Create the audience, message, and nurture programs that turn unfamiliar buyers into qualified pipeline.

02

Demand capture

Build intent-led paid media that finds buyers at the moment they are ready to act.

03

Revenue operations

Connect analytics, attribution, CRM, and automation so marketing outcomes are visible and repeatable.

What I build

Three connected growth disciplines.

01

Demand generation

Create the audience, message, and nurture programs that turn unfamiliar buyers into qualified pipeline.

02

Demand capture

Build intent-led paid media that finds buyers at the moment they are ready to act.

03

Revenue operations

Connect analytics, attribution, CRM, and automation so marketing outcomes are visible and repeatable.

Content marketing
Case studies
Webinars
Paid social
Email nurture
Video

Career timeline

Laserglow Technologies logo

2026–Present

Laserglow Technologies

Performance Marketing Manager.

Alerzo logo

2021–2025

Alerzo

Commercial Lead, Growth & Campaign Strategy.

Landmark Africa logo

2018–2021

Landmark Africa

Business Development Lead.

Core competencies

A modern marketing operating system.

GA4Google AdsLinkedIn AdsMeta AdsGTMHubSpotTableauTikTok

Education

Ivey Business School, Western University

Master of Business Administration (MBA)

London, ON · 2025 · Richard Ivey Excellence Award

Middlesex University

MA, Marketing Communications

Dubai, UAE · 2015

University of the West of England

BSc, Computing

Bristol, UK · 2012

Credentials

Certified across the tools that power modern paid media, measurement, and reporting.

Google AnalyticsGoogle Analytics
Search Ads 360Search Ads 360
Display & Video 360Display & Video 360
Google Ads SearchGoogle Ads Search
Google Ads DisplayGoogle Ads Display
Google Tag ManagerGoogle Tag Manager

Leadership & Impact

Beyond the pipeline.

LIGHT UP Initiative

Delivered solar-powered lamps to 3,000 women entrepreneurs in Oyo State, Nigeria, advancing UN SDG goals on gender equality and financial inclusion.

  • Program Lead
  • 2022 to 2025

Financial Inclusion Partnership

Extended financial-inclusion tools to 10,000 MSMEs across Nigeria in partnership with Mastercard and the e-Trade Alliance.

  • Program Lead
  • 2023 to 2025
Read the announcement →

Let’s work together

Looking for a marketer who can connect strategy to revenue?