Landmark Africa
Business Development Lead
April 2018 – February 2021
Landmark Africa Group is a real estate and hospitality company that develops mixed-use properties combining commercial real estate, leisure, retail, and tourism destinations across multiple markets.
Key Achievements
$2M+Annual revenue generated
102,149Weekly visitors, full ecosystem
2,816Pedestrians counted that week
86%Average occupancy across the retail boulevard
50+Retail tenants across the ecosystem
30Off-plan apartments sold (1-bed to 3-bed units)
Job Functions and Work Streams
- Led business development across Landmark's full ecosystem, spanning residential, retail, F&B, and hospitality, prospecting and qualifying tenants, partners, and buyers for each vertical
- Closed anchor tenant deals across professional services, F&B, and lifestyle retail, aligning each brand to the concept and audience it served best
- Built the footfall and traffic data behind every pitch, giving prospects verified numbers rather than sales projections
- Sold advertising and sponsorship partnerships to banking and financial services partners, closing deals on the strength of that data
- Led sales for an off-plan apartment development, closing 30 units across 1-bed to 3-bed layouts through a qualified, high-net-worth pipeline
- Led sales for a multi-story high-rise development, managing the deal from first contact through signed contract
- Qualified leads using MEDDPICC ahead of negotiation, focusing effort on deals ready to close
- Negotiated sales-based lease agreements that tied tenant success to property performance, strengthening retention and renewal
Partners
Work in context
A one-stop business, leisure, and lifestyle destination.
