Laserglow Technologies
Performance Marketing Manager · Toronto, ON
January 2026 – Present
Laserglow Technologies is a Toronto-based industrial safety company that develops LED-based visual hazard management systems for warehouses and manufacturing facilities, helping industrial teams replace static safety controls like paint and tape with dynamic, projected solutions.
Key Achievements
20%Qualified pipeline growth
1,000+Leads generated across trade shows and conferences
$73Cost per conversion across Google Ads and print, down from ~$143
391Google Ads conversions, +67% QoQ
100%QoQ LinkedIn lead-volume growth (76 leads)
$200K+Quotes raised from LinkedIn-sourced leads
Job Functions and Work Streams
- Audited GA4 conversion tracking and Google Tag Manager implementation to close attribution gaps between ad platforms and site data.
- Structured search, Performance Max, and lead-generation campaigns mapped to ICP personas across industrial verticals, driving 391 Google Ads conversions (+67% QoQ) and cutting cost per conversion from $143 to $73.
- Built LinkedIn Ads strategy for industrial B2B audiences, including retargeting setup, attribution modeling, and budget splits across cold and retargeting tiers, driving 100% QoQ lead growth and $200K+ in quotes raised.
- Managed keyword optimization, bid adjustments, and budget allocation across Google Ads campaigns targeting safety managers and operations directors at warehouses and manufacturing facilities, contributing to 20% qualified pipeline growth.
- Built demand generation infrastructure across HubSpot lead scoring, lifecycle workflows, webinars, podcasts, and email nurture sequences to move leads from MQL to opportunity faster.
- Built reusable AI-assisted creative workflows, including prompt systems and content variants, to speed up campaign asset production across search, social, and tradeshow materials without losing message consistency.
- Sharpened category positioning around Smart Hazard Awareness, replacing generic industrial-safety messaging with a narrative built on direct buyer research.
- Led tradeshow marketing strategy across North America in material handling and logistics, anchored by an interactive Hazard Awareness diagnostic at the MODEX 2026 booth that turned booth visits into first-party data, generating 1,000+ leads across trade shows and conferences.
Partners
Work in context
Mitigate risk before it becomes a near miss.
