Laserglow Technologies

Performance Marketing Lead, Toronto, ON

January 2026 – Present

Laserglow Technologies is a Toronto-based industrial safety company that develops LED-based visual hazard management systems for warehouses and manufacturing facilities, helping industrial teams replace static safety controls like paint and tape with dynamic, projected solutions.

Key Achievements

20%Qualified pipeline growth

1,000+Leads generated across trade shows and conferences

$73Cost per conversion across Google Ads and print, down from ~$143

391Google Ads conversions, +67% QoQ

100%QoQ LinkedIn lead-volume growth (76 leads)

$200K+Quotes raised from LinkedIn-sourced leads

Projects and Workstreams

Google Ads — Search & Performance Max
Projected Signage · Nov 2025 – Apr 2026
CTR
16.15%
Cost/conv
$93.55
Conversions
145
3 ad groups · Top: Virtual Sign Projectors
Material Handling · Nov 2025 – Apr 2026
CTR
3.73%
Cost/conv
$134.46
Conversions
27
3 ad groups · Top: LaserGuide
Launched Feb 2026
Performance Max · Feb 2026 – Apr 2026
Cost/conv
$37.77
Spend
$743
Clicks
357
Conv.
19.7
Account Coverage
Keywords
726
Search Terms
1,413
Total Clicks
8,959
Tracked across 2 Search campaigns
Monthly Trend — Search Campaigns
Shown by month
Projected Signage51.1% → 17.7%
Material Handling50.9% → 3.4%
CTR compressed on both campaigns as click volume scaled 15x from Nov to Apr, partially recovering as targeting matured.
LinkedIn Ads — Lead Gen Forms
Paused
Lead Gen 1 · Jan 22 – Mar 17, 2026
Cost/lead
$156.40
Spend
$10,948
Leads
70
Clicks
3,110
Top ad: Sensors Image
Active
Lead Gen 3 (HubSpot) · Apr 1 – 22, 2026
Cost/lead
$184.78
Spend
$1,109
Leads
6
Clicks
143
Top ad: Mitigate Risk Before It's a Near-Miss
All Lead Gen Campaigns
Blended cost/lead
$167.58
Spend
$12,736
Leads
76
Clicks
3,309
Weekly Trend — Lead Gen 1 vs. Lead Gen 3
Shown by week
Lead Gen 17 → 1
Lead Gen 3 (HubSpot)1 → 0
Lead Gen 1 drove the bulk of volume through week 2–3 before tapering; Lead Gen 3 opened at a slower, steadier pace after launching in April.
Website Analytics — GA4 (Q3)
Channel and geography mix shown as share of total traffic; absolute session and user volumes are withheld from this public case study.
New Users by Channel
Organic Search36.6%
Direct30.9%
Paid Search18.3%
Paid Social10.2%
Referral3.4%
Other0.6%
Users by Geography
United States52.4%
Canada25.7%
United Kingdom3.2%
Mexico1.5%
Others13.8%
+22%Sessions QoQ
+139%Returning users QoQ
+29.5%Avg. time on site QoQ
+14%Sessions per user QoQ
+124%Google Ads clicks QoQ
Trade Shows — Strategy & Execution
Show Selection
8 major trade shows a year
ICP Presence
Industry Relevance
Attendance Size
Competitive Presence
ROI Data
Geography
Every show is scored against these six criteria before we commit.
Preshow → Postshow Playbook
Preshow
1Admin & Registration
2Booth
3Experience & Survey
4Mock Ups
5Collateral
6Shipping
Postshow
7Checklist
Seven operational buckets — every show we attend runs through all of them.
Booth Design Evolution
InlineOne side open
Limits us to one direction of traffic. The product needs to be seen from multiple angles to create the reaction that starts the conversation.
CornerTwo sides open
More walk-by traffic than inline, but still not enough exposure for the product.
PeninsularThree sides open
Traffic can find us from the front and both flanks — the minimum configuration the product deserves.
Example: MODEX 2026
Survey responses
80+
Companies identified
80+
Leads generated
1,000+
View the MODEX recap on LinkedIn →
Also on the calendar
NSC Safety Congress & Expo · Grainger · Safety 26 · FABTECH Canada · ProMat 2027 · CMTS · PACK EXPO

Partners

Work in context

Laserglow Technologies

Mitigate risk before it becomes a near miss.